|When:||« Back to Calendar October 18, 2013 @ 8:00 am - 10:30 am|
|Where:||Mass Medical Society
860 Winter Street
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|Member Cost:||$ 50|
|Nonmember Cost:||$ 85|
While shifts have been occurring for well over a decade, it is now clear that the balance of power in the Hospital is sliding rapidly from clinical decision-makers to those responsible for the bottom line. All companies, from start-ups to well-established organizations, are rethinking their sales and marketing strategies to reach this challenging target audience. Join us on October 18, as a panel of your peers collaborates in real time to develop a C-suite-centric approach to positioning and selling hospital products.
|7:30 a.m.||Registration / Continental Breakfast / Networking
Overview Presentation: How the Affordable Care Act Will Change MedTech Sales and Marketing Practices and How to Articulate Your Value Proposition, Charles Mathews, Vice President, Boston Healthcare Associates
Tom McCurdy, VP Sales and Marketing, NA Patient, Haemonetics
Carolyn Morgan, President, LehmanMillet
Dr. David Fairchild, SVP, Clinical Integration, UMass-Memorial Hospital
Bret Caldwell & Brian Sherwin, ZS Associates
MassMEDIC acknowledges the support of Pepper Hamilton LLP, corporate sponsor of this program.