Surviving the Doctorectomy: Charting Commercial Success with the Rise of the C-Suite Decision-Maker

When: « Back to Calendar October 18, 2013 @ 8:00 am - 10:30 am
Where: Mass Medical Society
860 Winter Street
Waltham,MA 02451
Member Cost: $ 50
Nonmember Cost: $ 85
Categories: MassMEDIC Events

While shifts have been occurring for well over a decade, it is now clear that the balance of power in the Hospital is sliding rapidly from clinical decision-makers to those responsible for the bottom line. All companies, from start-ups to well-established organizations, are rethinking their sales and marketing strategies to reach this challenging target audience. Join us on October 18, as a panel of your peers collaborates in real time to develop a C-suite-centric approach to positioning and selling hospital products.



7:30 a.m. Registration / Continental Breakfast / Networking


8:00 a.m. Welcome 

Overview Presentation: How the Affordable Care Act Will Change MedTech Sales and Marketing Practices and How to Articulate Your Value Proposition,  Charles Mathews, Vice President, Boston Healthcare Associates 

Panel Discussion:

Tom McCurdy, VP Sales and Marketing, NA Patient, Haemonetics

Carolyn Morgan, President, LehmanMillet 

Dr. David Fairchild, SVP, Clinical Integration, UMass-Memorial Hospital

Bret Caldwell & Brian Sherwin, ZS Associates


10:30a.m. Program Concludes



MassMEDIC acknowledges the support of Pepper Hamilton LLP, corporate sponsor of this program.