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Human-Centered Design Processes & R&D Trends and Techniques: New Thinking and Best Practices

Friday, October 10, 2008
8:00 – 10:30 a.m.

Mass. Medical Society
860 Winter Street
Waltham, Mass.
Directions

Health and Wellness defined in broad terms encompasses physical, emotional, environmental and spiritual needs at both the individual and societal levels. Human-centered design, which seeks unique perspectives from across all sectors of health and wellness, humanizes medicine, adapts health to lifestyles, and creates models for health systems. This presentation will encourage companies to approach design from the user’s point of view, showing how user insights lead to innovation through examples and case histories.

The second half of this seminar will examine a top priority for medtech companies: sustained and profitable innovation. Growth in emerging markets, changes in consumer demographics, technological advances, demand for more efficient healthcare, and stringent reimbursement policies are driving a transformation in R&D strategies for medical device companies. Topics to be addressed include recent and emerging trends in MedTech R&D and innovation such as globalization of R&D, localization of products, technology convergence, total solution development, and open innovation

AGENDA

7:30 a.m. Registration/Continental Breakfast/Networking

8:00 a.m. Welcome & Program Review

Human Centered Design in Health
Devorah Klein, Sr. Human Factors Specialist
José Colucci, Boston Health and Wellness Practice Lead
IDEO

Emerging Trends in MedTech R&D
Sharad Rostogi, Director
Tim Durst, Director
PRTM

Discussion

10:30 a.m. Program Adjourns

MassMEDIC gratefully acknowledges the sponsor of this program:

www.wolfgreenfield.com

715 Albany Street, TW1   Boston, MA 02118   tel: 617 414 1340   fax: 617 414 1344   info@massmedic.com