May 2005
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May 2005
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Direct
to Consumer Advertising Strategies for Medical Device Companies
Register on-line now! On May 26, MassMEDIC will host a seminar on trends in direct-to-consumer (DTC) advertising in the medical device industry. Experts from management consulting, advertising, and regulatory consulting firms will discuss where and how DTC can be most effectively employed in the medical device market; regulatory compliance issues; and ROI models for a successful DTC device campaign. In addition, case studies of DTC campaigns from Candela Corporation and Cytyc Corporation will be presented. To register online for this seminar, please
click here.
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