Product
Manager (Metro west
Our client is a global provider of diagnostic medical
device products. Due to growth, they are
seeking a Product Manager. This is a
great opportunity if you are seeking to join a dynamic marketing team in
leading medical device company that is making a critical difference in
patients’ lives!
Responsibilities
The
successful candidate will plan, direct and coordinate marketing activities
for our client’s products by fulfilling these key responsibilities:
·
Manage
marketing strategy and tactics in the cytology and molecular areas. Execute
plans for marketing efforts such as sales collateral design, product
development, competitive analysis and market research.
· Develop keen understanding of relevant clinical data and lead teams in refining product positioning and developing key messages for laboratory customers.
· Participate in long term product development plan and play active role in the design of new products.
· Develop effective sales training tools and become recognized as a resource for the field sales force in interpreting the latest clinical data.
· Establish relationships with key customers to develop advocates and educate influential leaders on product performance.
·
Develop
and implement strategic and tactical plans. Coordinate efforts of multiple
vendors (e.g. advertising, medical education and other agencies) and internal
resources to ensure timely execution of tactics and programs within specified
budgets. Manage teams and vendors through difficult and changing circumstances.
· Create promotional materials in various forms, including printed sales pieces, journal advertisements, video, CD-ROMs, and websites. Measure the ROI on programs and refine marketing mix as appropriate.
· Lead both qualitative and quantitative market research studies to develop new insights into the market and recommend appropriate changes in positioning and key messages as necessary.
Requirements
Please
submit resumes to: sbennett@biomedicalsearchconsultants.com
For
more information, please visit www.biomedicalsearchconsultants.com