Brazil – China – India – Turkey: Emerging Markets for MedTech Products: Strategies for Design, Marketing & Sales
| When: | « Back to Calendar March 9, 2012 @ 9:00 am - 2:00 pm | |
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| Where: | Mass. Medical Society 860 Winter St Waltham,MA 02451 USA |
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| Member Cost: | $ 50 | |
| Nonmember Cost: | $ 85 | |
| Categories: | MassMEDIC Events | |
Brazil – China – India – Turkey
Emerging Markets for MedTech Products: Strategies for Design, Marketing & Sales
The prominent emerging markets – Brazil, China, India and Turkey offer significant opportunities for medtech companies willing to invest the time and resources. With growing middle classes and governments dedicated to improving the quality of health care, these particular markets could be fertile territory for sales growth in the coming years.
The emerging markets do not come without challenges and potential pitfalls. This seminar will examine issues medtech companies need to investigate prior to marketing and selling in these countries, including product development sensitivities; complying with American and British corruption laws and product introduction. In addition, area experts will brief registrants on the latest medtech marketing news from these countries.
AGENDA
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7:30 a.m. |
Registration/Networking/Continental Breakfast |
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8:00 a.m. |
Welcome & Introduction |
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8:15 a.m. |
Innovating for Emerging Markets |
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9:00 a.m. |
Market Briefs: Brazil & Turkey |
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9:45 a.m. |
Break |
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10:00 a.m. |
Complying with the Foreign Corrupt Practices Act & the UK’s Anti-Bribery Law |
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10:45 a.m. |
Market Brief: India |
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11:15 a.m. |
Case Study – Product Introduction in India |
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11:30 a.m. |
Market Brief: China |
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12:15 p.m. |
Networking Luncheon |
MassMEDIC gratefully acknowledges WilmerHale, LLP, corporate sponsor of this program.
